Thursday, October 30, 2008

Why Medical Marijuana is Doomed

While driving through Lansing today, I saw a billboard encouraging voters to vote for a "medical marijuana" initiative.  It took only seconds for me to realize why the initiative is doomed.  Let's analyze for a moment.

This billboard probably costs $600 each month, plus the setup cost.  Obviously someone really put some resources into it.  The idea is to get the public behind the initiative.  However...

If that's the case, it would probably be best if the website at the bottom of the ad were something other than a hydroponics supply shop.  It would make sense to invest the money in a proper domain name...something like or something similar.  Likewise, it would be smart to steal from the BCBS playbook and have a plain white sign with pastel, neutral writing on it.  Psychedelic purple background with green pot leaf covered writing probably conveys the impression that whoever designed and paid for the sign was, well, stoned man.

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